· Partner with regional business teams and regional marketing teams to support business growth through strategic marketing initiatives, customer engagement activities and sales enablement, ensuring alignment between global strategies and regional execution.
· Conduct market research, competitive intelligence and customer insight analysis for the global energy storage industry, providing actionable market intelligence and strategic recommendations to support global marketing planning, go-to-market strategies and business decision-making.
· Monitor global market trends, competitor activities, emerging technologies and customer needs, and prepare regular market intelligence reports, industry updates and competitive analysis for internal stakeholders.
· Collaborate with regional teams, product management and global marketing to identify market opportunities, collect customer feedback and translate market insights into marketing strategies, go-to-market plans and product positioning.
· Support the development of strategic marketing plans by providing market intelligence, customer insights and competitive analysis that enable data-driven marketing and business decisions.
· Support the planning and execution of international exhibitions, customer events, webinars, product launches and regional marketing activities, coordinating messaging, marketing materials and post-event analysis.
· Develop and maintain business-focused marketing materials, market reports, customer case studies, presentations and sales enablement tools to support regional business development and customer engagement.
· Leverage AI-powered tools and digital technologies to improve market research, business analysis, marketing productivity and cross-functional collaboration.
